Playmates Toys Takes Over Power Rangers in 2025
The Power Rangers franchise has entered a new era in 2025. After several years under Hasbro’s stewardship, the global toy license has officially shifted to Playmates Toys, a company best known for its long-running success with Teenage Mutant Ninja Turtles. This transition marks a significant change in how Power Rangers toys will be produced and marketed worldwide.
Key Details of the Licensing Deal
Global Agreement: Playmates Toys now holds the worldwide rights to produce and distribute Power Rangers toys, with some exceptions in Asia.
First Wave Launch: The debut line focuses on a kid-targeted Mighty Morphin Power Rangers range, bringing the original team back to shelves in fresh formats.
Expanded Categories: Playmates’ license covers action figures, role play items, blasters, plush, vehicles, and accessories, ensuring a broad product portfolio.
Collector Potential: While the initial emphasis is on younger audiences, Playmates has signaled interest in developing products that appeal to collectors, including crossover opportunities.
Why This Matters
Strategic Shift: Hasbro had leaned heavily into collector-focused releases like the Lightning Collection. Playmates’ approach suggests a pivot toward mass-market accessibility, while still leaving room for specialty items.
Playmates’ Experience: With decades of success managing evergreen brands like TMNT, Playmates is well-positioned to refresh Power Rangers for both new fans and long-time enthusiasts.
Franchise Longevity: Power Rangers remains one of the most recognizable action figure brands globally. This licensing move ensures continued visibility in toy aisles and potential expansion into new categories.
Collector Takeaways
Expect new Mighty Morphin Power Rangers toys from Playmates starting in 2025.
Look for expanded product categories beyond figures, including vehicles and role play gear.
Keep an eye on special collaborations and exclusives, which could become highly collectible.
Bottom Line: Playmates Toys taking over Power Rangers in 2025 is one of the year’s most significant licensing shifts. With their track record in handling long-running franchises, Playmates is poised to reshape the Power Rangers toy line for a new generation while keeping an eye on collector demand.
Coming Soon: We’ll be publishing a future article that directly compares the Bandai-era Power Rangers toys with the new Playmates versions, examining differences in design, quality, and collector appeal.